Marketing and Communications Strategy Briefing for Consultancy
Overview
The Council for Subject Associations is a not-for-profit organisation that is independent of Government, which represents subject associations nationally and allows them to speak with a single voice on key issues and consultations.
Members of the CfSA benefit from the power of a unified voice, representing Subject Associations in informing educators, policy makers and media about research and professional practice informed approaches to the curriculum, pedagogy, teacher training and professional development.
CfSA currently has 29 Subject Association members, 3 Associate members and a breadth of affiliated, curriculum supportive partnerships. Each are their own organisations that run their own membership programmes for teachers, and schools. And all are experts in their representative curriculum subjects.
CfSA Board of Directors
Requirement
We are a voluntary run organisation, that generates income from annual membership. We want to increase the reach of our work. We have one 0.3 part-time worker providing administrative support for Management, Governance and Marketing activity.
We require a marketing expert to work with the Directors and Administrator to develop an annual marketing plan, with a programme of activity, outputs and KPIs.
Aim: to establish and enhance:
- High reputation of CfSA, being the voice for all curriculum subjects
- Position as a coalition of organisations that are leading on curriculum support in the UK
- Increase membership
- Be the platform for all Subject Associations to speak with one voice to segmented audiences
- Identify ways to gain market penetration
- Programme of work with SA members, to promote their work and in turn promote CfSA
Expressions of interest
To view the full Marketing and Communications Strategy Briefing please click the link below. Expressions of interest are encouraged and should be sent to the CfSA Administrator, Matt Scase via email (admin@subjectassociations.org.uk). The deadline for expressions of interest is the 10th May 2024
